How to overcome pyramid objection when showing your MLM business?
You have joined an
MLM business recently and are excited by the new opportunity. You know you have
a great product or service, something that people would love to have, and just
what they need. But as you talk to people or market the product on the
internet, you realize that many don’t respond to you that way you want them to.
You get objections and more objections.
Should you be
discouraged and give up? You definitely shouldn’t, no matter how much you are
tempted to. Here’s what you should understand about objections – they are in
most cases a request for further information. Many people may object, but
perhaps that’s just their initial reaction.
And for those who
are completely unwilling to help themselves, and there will be quite a few,
it’s better not to pursue them any further. As you spend more time on MLM
marketing, it will become easier to identify those who are really looking for
more information from those to whom objections are nothing but excuses not get
involved.
One of the most
common objections is centered on the point that MLM businesses and Network
Marketing are nothing but one of those Pyramid schemes. “Is this one of those
Pyramid schemes?” – your prospects will often ask.
So, how to
overcome Pyramid objection when showing your MLM business? It is important that
you should, if you’re to get them to overcome their objections and join your
business.
Here’s what you
should know about Pyramids. MLM businesses and affiliate programs are not
Pyramid schemes, but are non-traditional businesses. Pyramids are illegal. An MLM business is very much legal. It’s just
a different way of selling a product.
So you can try a
variation of this statement to remove a prospect’s Pyramid objection: “I appreciate your concern, but please
understand Pyramid schemes are illegal and we have excellent relationships with
attorney generals in all 50 states. The federal government would never allow a
Pyramid scheme to operate. We are a non-traditional business, and not a
Pyramid. Ours is a legal program, which
will reward you for your efforts as well as the efforts of others who are
involved so that you are able to earn a good income.”
Essentially, you
should overcome the “Pyramid Scheme” objection in 3 ways:
# Emphasize the
fact that your MLM business is legal and Pyramid Schemes are not.
When your prospect
says, “Pyramid schemes get shut down by the government and really are illegal,”
and accuses your MLM business of being a Pyramid scheme, you will know that he
or she is worried about the legal aspect of it.
This is what you
should say: “This is by no means a
Pyramid scheme. I fully understand that Pyramid schemes are illegal and I would
never get you to do anything that’s not legal. Would you like to know more
about what I have to share with you about this amazing opportunity?”
# Address the prospect’s doubts about the
compensation.
The prospect will
tell you, how, in MLM businesses, people at the top make all the money. His
issue is with the compensation. Here’s how to address it.
Tell the prospect:
“The greatest thing about our MLM
business is that you can start at the lowest level and make more money than
even those at the very top. In fact, at my old job, there was no way I could
make more money than my manager, but here I make much more than those who are
at a higher level than I am, which is why I am so excited about this
opportunity. Would you like to know more about it?”
# Address the bad experiences the prospect may have
had with MLM businesses.
The prospect may
have a bad experience of Network Marketing, or may know some who’s had a bad
experience – which is why they are so wary about joining it. Or he or she may
never have been involved in Network Marketing, but are skeptical about the
whole thing, because of not having enough information about how the business
works.
In that case you
should listen to their past experiences or their opinions on Network Marketing.
You should empathize with the prospect’s concerns, but at the same time express
your pride about being involved in an MLM business.
Talk to the
prospect about Amway. Emphasize on the point that Amway has been involved in
Network Marketing for over 50 years and is one of the most successful and
respected businesses in the world. Talk to them about other successful MLM
businesses and then ask them if they would like to know more about the amazing
opportunity you have for them.
So, that’s how to
address the Pyramid objection when showing your MLM business. Remember, an
objection is just a request for more information! If you would like to know
more about Network Marketing, or have a suggestion or two for us, do let us
know about it. We would love to hear from you – so, keep the comments coming!
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