How to create perfect duplication in your MLM business?

Network marketing is a business where the magic happens when the duplication kicks in. When I think about perfect example to show you effective duplication my first thought is restaurant chain McDonalds. Why this one? Because when you decide to take franchise of McDonalds then you will receive very thick book where you will have written down step by step each and every one process. The person who starts work at McDonalds will probably watch exactly the same training video than any other person around the world. The process of making a sandwich is brought down to super simple steps, ketchup, mustard, fries are in specific portions so you cannot even make human mistake. This is why when you walk in to any McDonalds restaurant in the world the food tastes exactly the same. Because they have a system in place even sixteen years old teenager is able to run restaurant. This element make them the biggest fast food chain in the world. In this company you truly understand what the duplication is.

It is possible but you need to take care of couple of things. Maybe let’s start from why people do nothing since they joined an MLM company? Two reasons: first is they are confused or second they don’t think they are able to do it.

How people can be confused? Well it can happen when the ego of local leader who achieved some kind of success goes out and he/she decided to create their own system and become the face of the company. This creates confusion because new joiners receiving two different trainings, first one from official company training channel and second one from local guru leader. In that moment they stop and don’t know who should they listen to, which way is better. At the end they doing nothing. Confusion can also come from informational mess. New member do not know where to search for the information, don’t know which information are important and that brings him/her to feeling lost and frustrated.

Too much information is very dangerous too. In fact MLM is very simple business concept. All that matters is to repeat couple of simple steps over and over again- just like at the gym when exercising.  People just like to overcomplicate things. When new person joins in many cases they receive so much information that they start to think: “hold on, I don’t think I will ever be able to review all of this stuff not to mention learn and apply it. Sorry Mr sponsor I am not able to do it.”. That’s how it ends.

Remember: every new person must focus just on one simple thing: INVITING. Rest is on you as a sponsor. You must show them how to do the presentation, how to close and how to train new person. After a while they will be able to copy your actions on their own.

So the best way to get new person started is to give them away simple information with step by step plan of action. This can be some sort of playbook, a sheet of paper, your team website or recorded audio/video with fast start training. It must be simple, easy to pass information, so the new person if they sponsor someone else than they can hand this over to them easily. Same information shared with many- just like in McDonalds!

I hope you have found value in today’s post I would really appreciate if you leave a comment below and share this information with your friends. Make sure you subscribe to our website and youtube channel for more free mlm training.

I wish you best success!

Karol Kubiak

“I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.” — Herbert Swope

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