13 Tips on Using Instagram
Did you know that
Instagram is a great way to market your business? Instagram has over 200
million active users and over 1 billion photos are “liked” on it every day. You
can use Instagram to tell a great story about your business, to engage with
your followers and get some brilliant spur-of-the-moment user generated
content. The following tips on using Instagram will show you how to get
started.
1.
Promote Your MLM Business on Both Facebook and
Instagram
Instagram’s
acquisition by Facebook has opened up a unique opportunity for cross promotion
of your business on both social media platforms. You can, for instance, create
Instagram videos and share it on Facebook. You can take advantage of this and
reach out to Facebook’s 1.3 billion users.
2.
Embed Instagram Videos in Your Blog or
Website
A new Instagram
feature allows you to embed videos in your website or blog. This is a great way
to extend the reach of your content and ensure that it gets seen by as many
people as possible.
3.
Follow Your Followers Back
Your followers
make all the difference in the world. You should always follow your followers
back. There are several brands on Instagram with large followings that don’t
follow back – this is not a smart strategy at all. One way to win customer
loyalty and build strategic relationships is to follow back, whether on
Instagram or on any social network.
4.
Use Hashtags in Your Updates
Hashtags are a
very important part of Instagram. They are a great help to users to find you
through Instagram searches on their mobile phones. You can use any number of
characters in an Instagram hashtag – unlike as in the case of Twitter. Include a few tags in your post, but not too
many.
5.
Post
Regularly, But Not Too Much
You should post
regularly on Instagram but should take care not to post a lot. Instagram,
unlike Twitter or Facebook is a laid back medium where you are not expected to
crowd your follower’s feeds. You should have a fixed schedule for posting, but
be sure to space your postings. You don’t want to be accused of creating too
much “noise” by your followers.
6.
Crowdsource Photos
Crowdsourcing is a
great way to grow a business on Instagram. Ask your followers to post selfies
of how they use your products. This is also a great way to understand the
customer’s perspective on your products and find out what it truly means to
them.
7.
Catch on to the Right Trending Hashtags
Try to take
advantage of the trends on Instagram. They happen at a rapid clip, which is why
the key is to spot the right trend at the right time. If you catch on to the
right trending hashtag, your post can be seen by tens of thousands of potential
customers in quick time.
8.
Run an Instagram Hashtag Contest
An Instagram
hashtag contest allows your fans and followers on the site to upload selfies
and other photos under a specific hashtag. The submissions are displayed on
your Facebook page, which is then opened for voting.
9.
Use
the Power of Apps
There are several
apps that make use of all the features on Instagram. These apps allow users to
print images, subscribe to Instagram profiles by e-mail, search keywords and
hashtags, download all photos into a single folder, and more. Using these apps
you can link Instagram to your social media marketing plans.
10. Share Exclusive Content
You can show exclusive content on your
Instagram feed to your followers. You can show them photos that you haven’t
shared on Facebook, Twitter or on your website. This is a great way to win
their loyalty.
11. Don’t be Shy to Ask for Comments on Your Photos
and Videos
You shouldn’t be
afraid to engage with your followers. Ask them for comments on a post and what
they feel about it. Maintain a high level of interaction with your followers as
this is the best way to win their support.
12. Ask Questions to Get People Talking
Ask questions to
people on Instagram to get them talking about your products. Ask them what they
think of a new product, do they like it or not. Ask them to share a photo of
how they use your products and whether it has been useful to them.
13. Offer Cool Prizes to Your Followers
Offer great prizes
to go with every Instagram contest hosted by you. These contests should provide
your followers an incentive to participate and share their content. If the
prizes are attractive enough, the contest could go viral as well.
We hope this
article has been useful to you. We would love to know about what you make of
Instagram – do you like it and find it useful or do you think it’s overrated?
Do keep the comments coming! And if you like what you’ve read here, be sure to
“like” the article on Facebook and do share with your friends.
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